When people talk about the speed of a website they are talking about how fast a website goes from a blank screen to a fully working website for your visitors. Have you ever clicked on a site and then it took longer than 30 seconds to load? What did you do? If you didn’t specifically need that website (as to pay a bill) and you were just shopping around did you stay on the site? How much did it discourage you from going on one of their other pages?
Quick and on the Go
Website speed is always been important. But now because of mobility, it is even more prominent when a website takes a long time. Statistically, 50% of People are searching with their phones for websites and places of interest. People use maps to see what is around and if they think a place looks nice they go to the linked website. How many potential customers have moved on to the next website because the website took too long to load?
Website speed for Google
Website speed has always been a part of search engine optimization, but now there are other implications as well. Google has been cracking down on potentially dangerous sites and one of the things on their list to do is to warn people about slow loading sites. A website having malware on it is one of the many reasons why a website can load slowly. Even if you have nothing of the sort on your site you could potentially be grouped in with other malicious sites. So how do you avoid this?
Streamlining your Website
The key is simplicity when creating a website, both in content and implementation. A website with a lot of videos can make it slow. How the videos are uploaded is another factor of a slow website. Having a lot of critical resources for pages that must be executed before the page can load is problematic. Consequently so is having a few large sizes of critical resources for pages. Making smart and “Best Practice” choices is the best way to get away with having an intricate website with fast load time.
Best Practices for Website Speed
What are the “best practices” for website speed? Some are easy and quite simple, like making sure your images have the correct aspect ratio and using HTTPS. Likewise, using HTTP/2 for its resources. Others have more to do with the initial loading of the page. Such as “avoids requesting the geolocation permission on page load” and, ” Avoids requesting the notification permission on page load”.
Keeping your website up to date and up to speed can be a full-time job in of its self. There are many things to consider when it comes to content and when to put more and when to put less. Here at #TechStarters, we have plenty of nerds to help you through updating and keeping your website speed top notch.