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Giving Your Website a Fresh Coat of Paint

Every year, websites evolve with one goal in mind: to bring in future visitors. For businesses, it is the easiest way to connect with current and potential customers. However, just having a website is never enough. Sometimes, the way a website is designed can affect the way anyone can view it, whether negatively or positively.  A badly designed website could spell doom for a business’s future, but there is always hope.

The purpose of website design isn’t always to give you a whole new website, but it’s to reinvent your website to be better at communicating your business message. Almost all business nowadays is conducted online instead of in person, so your website is essentially your business’s first impression. If your website does not look on par with your competitors then your business will hurt on looks alone.

Here are a few things to consider for your website redesign:

1) Showcase Your Brand

No matter what, your website is about your brand. By focusing on developing your brand through your website, it conveys an image for your customers to understand what they are getting from your website the moment they click your link. It provides a place to advertise your business at a cheaper cost compared to putting an advertisement in a newspaper or magazine.

2) Make Content King

The phrase “Content is King” is one of the most popular phrases used online coined by Bill Gates. Your business can potentially gain more customers for having a news blog, new products, and even special events on your websites. It looks great to search engines and it encourages engagement.

3) Mobile Focused Design

Google specifically targets websites that are mobile friendly and ignores websites without mobile compatibility. If you have not considered having your website fit for mobile devices, then now would be a good time to start. A mobile website offers accessibly to a wider audience, meaning it offers another way for your business to be seen.

4) Build Your Trust

You can improve your trust with your customers by implementing a welcoming vibe that brings in customers. It is crucial that your website looks correct for your business to help build a bridge between your customers and your website. In the long run, having your website be visually recognizable helps your business stand out from your competition.

Take a moment to look at your website; does it reflect these four points in any way? It is never too late to consider giving your business website the redesign it needs to improve credibility and beat out the competition.