There are several technology trends your business simply cannot ignore, regardless of what your services provide day in and day out. You obviously want your business to succeed, and growth is the first step on the ladder for small businesses and startups looking to make it big alongside many other successful companies.
But what simple and effective features might you be lacking? Recent advances in technology throughout the last five to ten years have brought an array of digital enhancements that can give small businesses a competitive edge against those larger companies.
It is highly crucial to plan out a strategy when using these technologies for your business. Anyone can harness them, but you’ll need to have a game plan in place when advancing your business with these three important technologies you should be using RIGHT now.
Social Media, Social Media, Social Media.
Social media has become unavoidable for the business. The number of active social media users has now reached an impressive 2.307 billion, and this number is expected to keep growing. Your business can harness the power of social media in some aspect, garnering attention to attract those much-wanted customers. You can establish a concrete social media presence for your business, increasing your visibility and awareness. You can utilize these platforms as ad campaigns, promoting your current services and products. This is a great method for promoting the latest sale or featuring your new products. You can even host quizzes on your social media accounts and collect overall feedback from your customers.
The Power of the Cloud!
For businesses of all types, the “cloud” is a buzzword. If you don’t know by now, the cloud is a global network of servers that allows you to carry out all your business activities over an Internet connection. The main appeal of the cloud lies within the fact that you can manage any of your business operations from virtually any location, at any time of the day. Moving your business into the cloud not only helps your workload but also can increase productivity within your organization. The cloud also facilitates productivity through being mobile and doesn’t hinder those in your business who might be constantly on the road.
WiFi usage in businesses has expanded exponentially over the last decade. In today’s current world, everyone wishes to stay connected no matter where they go. Offering free WiFi not only to your own employees but most importantly to your visiting customers can be a very effective marketing tool. Utilizing free WiFi opens up the ability to build quality networks and accumulate valuable data regarding your customers’ online behavior. Improved customer satisfaction can potentially enhance overall company profit.
Be sure that when making these improvements to your growing business, you keep track and monitor the effects of social media, using cloud services and implementing WiFi for optimum performance. The technology out there today for small business is booming, and there’s no better time than now to jump on these available features for your benefit.