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The Power of Social Media – How it Improves Small Businesses

The Power of Social Media – How it Improves Small Businesses

The other day while researching statistics on social media, I stumbled across an interesting article. It was an educational site with an article titled, “Everyday English: Social media and the internet”. The website talks about how we use the verb ‘connect’ when we use the internet. While the lesson talks about how the word connect is used to discuss going online, it made me think about another way we connect online. Every day, individuals and businesses connect with one another through social media.

Online platforms like Facebook, LinkedIn, and Instagram are some of the most popular ways of communicating with online communities today. Studies show that Seven-in-ten Americans use social media to connect with one another. While we know that interacting online helps us engage with customers, it is important to understand how to use it properly for your businesses. Small businesses have so many opportunities currently to connect with potential and current customers.

Ways Social Media Can Improve Your Business:

  1. Increase Your Online Presence: Engaging on social media platforms is another way to network and allows for more exposure. Facebook and LinkedIn are popular ways for people to find your business and learn more about you. Most importantly, it helps bring more traffic to your website.
  2. SEO/Google Searching: Looking up businesses in the phone book is a thing of the past. Using Google to search for local businesses is the biggest way for your company to be seen. Posting to social media regularly as well as having good SEO results shows your clients that you’re active.
  3. Build Brand Awareness: Having an online presence allows your business to market to clients and potential clients. Using your logo, images, and generating quality content will help spread brand awareness.
  4. Find New Customers: Not only will people who follow you know about your business, but people will see their friends engaging with your business online. Interacting on all of your accounts will develop and strengthen relationships with customers.

Manage Content

Posting content every few weeks and occasionally reaching out to potential clients is just not enough anymore. While those are important aspects, social media managing and SEO services allow you to connect with more potential clients and see results. #TechStarters provides Social Media services for your businesses that help your company’s message be more visible to your customers. To learn more about what kind of online content fits your business, read our article here.