When it comes to SEO and generating traffic, images play a bigger role than you may think.
If you’ve been reading our blog, you may have realized that content is king when it comes to SEO. Captivating, informative and original articles or blog posts will always get a lot of hits and attention, as well boost any SEO campaign. That much is common sense. But, did you know that the images that you include on your site and social media can have a huge impact on your SEO as well? Images have a special way of getting traffic that is above and beyond what simple articles do. If you search for an image on Google Images, it automatically allows you to visit the website that an image was found on. By adding and, more importantly tagging your images, you allow them to be more easily indexed by Google’s search engine. So what can you do to boost your SEO with pictures? Here’re a few tips.
- Rename your files! Pictures are taken from a camera usually have non-descriptive names like DCM1000.jpg. This name tells you absolutely nothing about the content of the picture itself. Be sure to rename it to describe the picture, and do so in plain language. For example, if you were trying to find a similar picture on Google Images, what would you search? Using descriptive file names helps other people find pictures of what they are looking for, and in turn, can drive traffic back to your website or blog.
- Use Alt Tags – Alt tags are small pieces of text that show up if a picture can’t load. It lets the viewer know what was supposed to be shown if nothing is there. Like proper file names, alt tags can be used as keywords in searches so people can find pictures more easily. It’s easy to forget to add proper alt tags, but doing so can potentially drive more traffic to your website.
- Reduce file size – Google takes page load time into account now when determining page rank. If your page is taking a long time to load because of the file size of your pictures, Google will see that your site is not optimized well and shouldn’t be ranked highly. Use a program such as Adobe Photoshop or GIMP and utilize the Save for Web feature. Aim to get your file sizes under 100 kilobytes so they’ll load quickly in a browser. You’ll also be doing mobile users a favor by not having to waste their cell data as much. Remember to retain the quality of your images without making the file sizes too big. No one likes bad pictures!
By using these tips you are optimizing your website or blog for Google’s search algorithms and making it SEO friendly all thanks to images. Just be sure not to overload your site with too many pictures or your site will take forever to download. More isn’t always better!