Most site owners don’t really know much about network security or even keeping their website safe from hackers. They usually assume that a minimal amount of protection is all that’s needed to keep the bad guys at bay. While many sites may squeak by with a small amount maintenance, e-commerce sites such as online stores should be much more careful. At the very least, they should consider investing in an SSL certificate for their site. Not sure what it is? Wanna know a little bit more? We’re here to help!
What Is An SSL Certificate
SSL stands for Secure Sockets Layer, and an SSL Certificate is a digital certificate that authenticates your site’s identity using SSL technology. It also works to encrypt data that is transmitted from your site to other servers and blocks certain hacker attacks.
Since SSL both encrypts and authenticates, it is a must for anyone who has customers that send credit card information to their site. It makes sure the information stays safe and actually reaches the right server instead of getting hijacked. It also helps you get more customers. People who know what an SSL certificate is (and who see one on your site) are more likely to buy from you.
It’s Like An Online Passport
An SSL certificate often acts like a passport for information on the net. It establishes your online credentials, which means that other sites, browsers, and users will see that you’re an OK site to do business with. In some cases, browsers or browser add-ons will block people from entering a site that has a bad or fake SSL certification. If you’re an e-commerce store, this can mean that not having a good SSL or having no SSL at all may lead to a loss of profits.
Not All SSL Certifications Are The Same
Getting an SSL is obviously a must, but it’s important to remember that there are a variety of different SSL certificate providers out there. Each provider will have slightly different verification standards, and it’s often best to shop around and read up about each certification before you make a choice on which one you should buy. (Yes, they do cost something to buy, and no, you shouldn’t try to cut corners with this.)
It’s Also A Legal Issue
Depending on what field you’re in, you may actually be legally required to buy an SSL Certificate for your site. For example, if you want to actually stay PCI compliant, you will need to have an SSL Certificate. It’s a big deal.
The bottom line is that SSL Certification is a big deal, and if you don’t have it for your site, you are most likely going to end up having a loss in one form or another. People trust SSL certification, so it’s a good idea to show them that you’re a trustworthy company by having one. If you’re not sure how to install SSL on your server, or if you want SSL certification advice, ask us!