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The Importance of Optimizing Your Website for Mobile

The Importance of Optimizing Your Website for Mobile

In today’s day and age, people are consumed with technology. Getting online on a device is almost a given nowadays, and it’s hard to find a place that doesn’t have free Wi-Fi. People are able to go online seconds. With all the different screen sizes as well as tablet and desktop, companies are forced make their website responsive in many ways. However, some companies still have not made the leap to optimize their website to these different screen sizes.

Why Optimize Your Website

Statista.com writes, “In 2018. 52.2 percent of all website traffic worldwide was generated through mobile phones.” With that amount of people, most companies have decided to optimize their website for mobile. What does this mean exactly?

Optimizing a website for mobile involves condensing a website that was designed for the web and making it readable and user-friendly for users on phones and tablets. This means the user doesn’t have to zoom or scroll in order to read the text. It also allows the viewer to see all images and videos without being cut off. Optimizing a website allows for larger buttons that are easier for the user to press with their finger. These three reasons are important, because, some people only use their phone to access the web. Optimizing for mobile is all about increasing the users’ experience when they come onto the mobile version of the website.

Not optimizing your website can slow down your site and make it impossible to see, which may result in the loss of new and old customers.

Mobile Friendly vs Mobile Optimization

You may be asking yourself, how do I go about optimizing my website for mobile devices? First, there are two different ways to go about this, making a mobile-optimized website or a mobile-friendly website. Mobile optimized involves the person creating the website to be able to move and reformat everything on the page. It is creating a whole new website layout with the same content in it. It can become very time consuming but gives the best experience to the user.

The other option, mobile friendly, is when the mobile site looks almost exactly like the one on the web but is functional and allows the viewer to use it on their mobile device. This does prompt the user to zoom and scroll in order to read and see your website clearly. However, making your website mobile-friendly allows it to run faster and smoother on mobile, it also save lots of time. Being mobile friendly is a lot quicker to do but does not allow the user to have the best possible experience on their mobile device.

In Conclusion

Making your website usable on mobile devices is becoming more necessary. The number of mobile users is continuing to grow and soon could be the primary form of website traffic. Optimizing for mobile can grow your business and allow users to have an enjoyable experience while using your site. Once you have decided if you want an optimized or mobile-friendly site, you can go ahead and create a website that is viewable for mobile. If you do not have these skills or need assistance, #TechStarters can help with optimizing your website for mobile and any other of your website needs. Making sure your website works and looks good on mobile can help grow your company.