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The Importance of Optimizing Images on Your Website

Today in 2019, almost everywhere on the internet there is a picture. For the user, a website with pictures keeps it more entertaining, educational, and may keep users on a web page for longer. If your business’ website only has text, it will be seen as boring and uninteresting. Images are a must to keep people coming back to your website. Users enjoy being able to look at images when visiting your site, but most companies do not optimize their images. This can be harmful to the website’s usability as well as the popularity of the website. Optimized images help the website’s performance, as well as SEO.

What is Optimizing?

Optimizing an image means compressing it small enough to keep the original image’s quality. Most images on a website should be less than 100KB (a KB (kilobyte) is a unit of memory). This can be achieved when saving an image in any editing program you are using such as Adobe Illustrator or Photoshop. Once you optimize your images, you must save as: “save for web” (if given). This option compresses the images and allows it to be seen and loaded better on a website. There are also options to change the quality of the image. Be careful, reducing the quality of the image decreases the size, but can destroy the image. It is important to reduce the quality enough to keep the image intact and be able to be seen without any blur and/or pixels.

Why does optimizing matter?

You may ask yourself as to why optimizing an image matters? One of the reasons is to help your website’s performance and speed. If your website has multiple huge images, it is going to take some time to load. When your website is slow, users may not wait for the page to load. As a result, they will just go to your competitor’s website, another site that is similar to yours. Having a fast-loading website ensures that your customers will be able to get on and traverse your page with minimal delay, which keeps the user happy and impressed.


Optimizing images also help with your website’s SEO (search engine optimization). This refers to your website’s ranking on a search engine platform such as Google, Yahoo, or Bing. You want your business’ website to be the first result on a search. By optimizing your website’s images with specific keywords that relate to your business, the search engine will recognize that your site is fast and well optimized. This results in your site ranking higher and higher on the search result. Just like users, Google does not like slow sites and having large images can hurt how Google views your site and your ranking.

In conclusion, it is very important to make sure your website is optimized and has images under 100KB. In return, this will make your website faster and be ranked higher on Google. If you need more assistance or more questions about optimization and SEO, the nerds at #TechStarters can assist you.