Today in 2018, everywhere we look, we see technology. We see it in our cars, phones, tablets, computers, and more. As individuals, we know we have taken advantage and benefited from technology to make our lives easier. But what about businesses? How do they use technology? Businesses have used technology throughout the years to become more efficient with their work. Using the internet, phones, and more have helped a business’ productivity. Technology is an important asset that all businesses need to stay in their respected market. This blog post will explain how technology has changed overtime and the importance for businesses technology. This will also explain how businesses have benefited from using technology over the years.
What is Business Technology?
Business technology is the use of data, science, information, and engineering to achieve the internal goals of a business. There many different types of technology that a business can use. Businesses use computers to help with their productivity. Companies may either use a PC or a Mac to operate their computer usage. There are also opportunities to be partners with different companies to become more efficient in the workplace. If a company like us at #Techstarters, can partner with a software company, we can receive packages packages. These packages help us and other businesses with productivity. There are different types of software packages and features a business can have, such as Microsoft Word, Excel, and PowerPoint.
Types of Technologies
There are also lots of networking tools a business can use, which helps keep employees up to date. Businesses must use a telephone to directly contact their clients. The use of computer systems for different business departments such as accounting, have helped businesses become more organized. Customer Relationship Management (CRM) Systems, like Microsoft Dynamics, helps track a business’ customers. This includes their customers names and phone numbers, and what they have gain from the use of products and services.
Understanding Business Technology
Understanding the business world and how it works is crucial. It is important for all businesses to know the macro and micro environmental factors that could affect their business. Technology is one of the seven macro-environmental factors listed and is constantly changing. New innovations and inventions being created that have helped us with our daily lives. This factor is permanent, which means it will never go back to what it once was a few years ago.
Outside of the business world, we use our personal cell phones. About fifteen years ago, our cellphones were large and bulky, and the screens had no color to them. About ten years ago, cellphones became smaller and were easier to carry. Some of them were even flip phones, and we could call, send text messages, and take pictures. Today in 2018, we can now text, make phone calls, and video calls to our friends and family. We can also take pictures and videos and share them on the internet with a tiny device. Today, we will never go back to having a tiny flip phone thus showing how the technology shift is permanent.
Moving back to business technology, it is important for a business to keep up to date with the newest technology. If they do not keep up to par, internally, there will be a lot of turmoil. The issues that will arise from not using technology is disorganization. There will also be lots of missed opportunities for a company to grow, and falling behind in the market. A business can become irrelevant to customers, and cause obscurity. There are times when a business will refuse to change with the shift and not listen to their customers’ demands. This scenario is called marketing myopia. Marketing myopia is a conservative approach that results in a company’s standpoint from only selling a specific product instead of achieving the customer’s demands.
Using Business Technology
Businesses need to use the internet to look up all the information that is needed and promote themselves. Also, with technology, businesses can now reach their target audience quicker, correctly, and more efficiently.
Doing the correct market research is vital when starting to understand your target audience. The uses of data mining makes this research a lot easier. Businesses can gain more information about their target audience to promote their products and services.
Social media has played a bit part in a business’ marketing techniques to promote their products and services. It has allowed us to communicate with businesses regarding concerns, compliments, and complements. In return, businesses can respond to these comments, and they can also create a fun involvement with their customers. People can leave reviews of a product or service used to boost a company’s reputation. Using technology has allowed businesses to create advertisements easier as well and can reach across an audience faster.
In conclusion, business technology is an important asset for a company. It is important to keep up with the trends of the market and technology to have a successful business. The technology factor is permanent, we will never see or use devices that we had ten to fifteen years ago.
Business technology is important because a business should never fall behind in the market. They need lots of opportunities, and they do not want to become irrelevant. Disorganization and obscurity will make the company look bad and ultimately. Eventually, their customers will move on to the next best service or product from their competition.
A company also does not want to experience marketing myopia, and eventually fail. If a business can keep up with technology, they will benefit from communicating with their customers and reach their target market easier. Technology is in our everyday lives, and it is best to take advantage of it when it is needed.