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The Impact of Technology in Marketing

The Impact of Technology in Marketing

Introduction

Today in 2018, most people have access to the internet and technology, and has impacted our daily lives. There are lots of people who have smartphones, tablets, laptops, desktop computers, and much more. Technology is a shift that is constantly changing and will never go back to what it once was years ago. Do you think that marketers have benefited from this too? The answer is yes! Marketers have benefited from technology and will continue to do so in the coming years. For marketers, it is imperative to understand emails, social media, and search engine optimization. Not only that, but it can also be beneficial to understand basic interactive media concepts as well such as graphic and website design.

What is Marketing Technology?

Marketing technology is defined as tools that make marketing easier, such as the internet, social media platforms, and email exchange platforms. The impact of technology has made gaining and sending out information to the target audience much easier. An example of marketing technology and its impact is data collection are the different platforms that marketers use to collect information gathered by surveys and/or datamining. The information collected shows who these individuals are: their demographic, interests, likelihood to do certain actions, and more. A marketer uses these technologies to perform research and have better knowledge of their target audience.

Social Media Marketing

Most individuals today, have a social media account and often use more than one platform at a time. There are those who prefer one platform over another as well. So how have marketers benefited from social media? Marketers have taken advantage of social media by: sending out advertisements, boosting posts, and engaging with new and existing customers. On social media, when an individual is scrolling through their newsfeed, they will find advertisements directed towards their individual interests or actions.

Email Marketing

Email itself has been around since the 1970s. Ray Tomlinson sent the first email to himself as a test. We can see how that one little test has changed communication around the internet. Sending emails has benefited not only the public, but marketers as well. For marketers, emails create a new opportunity to reach out to potential, new, or existing clients. The nerds over at #TechStarters send out emails that provide information about services our company does to help your company!

Website Marketing

Websites are a first impression with new and potential clients. A company does not want a bad website filled with broken links, missing images, and potential loading errors. Creating a well-designed, thought-out website is the key to a good impression on potential customers. Within these well-designed pages are a marketer’s best friend which is called a landing page. Landing pages are pages specifically designed to grab your attention and capture information as to who you are and why you interacted with that company. They are powerful and informational on both the consumer side and the marketer’s side.

Search Engine Marketing

Keywords are one of the biggest factors that is used for SEO or Search Engine Optimization. SEO is the process of gaining more web traffic to your website organically by using algorithm friendly strategies such as keyword planning. This process helps your website rank higher on a search engine such as Google, Yahoo, or Bing.  Having the correct keywords that correspond to your company help rank your company’s website higher on social media as well. Either way, great marketing content is the key to the best SEO for any business because content is what drives customers in to a business.

Conclusion

Technology in 2018 has helped everyone, including marketers. There are new kinds of technologies that marketers use to gain access to information about their target audience. They have also learned to use social media, emails, websites, and search engine optimization to deliver their current customers a great experience as well as obtain new customers. Technology will continue to change and help improve our daily lives and marketers will have to learn to adapt new strategies to benefit from it.