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White Hat and Black Hat: SEO

White hat and Black Hat

The terms, White Hat and Black Hat, comes from the old spaghetti westerns, where the bad guy wears a black hat, and the good guy wears a white hat. Utilizing this technique helped the audience determine who the protagonist and antagonist were. However, in SEO, the types of “hats” are neither good nor are they … Read more

Lighthouse 101

Lighthouse

What is Lighthouse? Lighthouse is an open-source, automated tool for improving the performance, quality, and correctness of your web apps. When auditing a page, Lighthouse runs a barrage of tests against the page and then generates a report on how well the page did. From here you can use the failing tests as indicators on … Read more

SEO: Branded vs. Non-Branded Searches

For any business of any size, utilizing Search Engine Optimization is a huge aspect of marketing. SEO helps a business gain website traffic and eventually business growth. Keywords are what helps a search engine know what your business does and helps you rank higher organically over time. There are many different types of searches that … Read more