Given the millions of users spending their time on Facebook and Twitter, there is undoubtedly a right and wrong way to use social media if you are a business. For businesses trying to advertise or even promote themselves online, social media is the perfect spot to meet new customers and even connect with them. However, if done poorly, it could end up leaving customers uncomfortable and even offended, which is why there is a certain level of etiquette to approaching social media and promoting your business.
The easiest concepts to remember even before you start posting is to never seem needy, after all, there is no one online who wants to be bothered by a constant sales pitch. The idea of showing without telling about the products and services a business provides can bring in potential customers. Above all else, grammar is critical to ensure a level of professionalism for any new visitors that stop by your business page.
With these key factors in mind, here are the codes of etiquette to follow when posting on any social media platform:
1) Understand Your Audience
For any business, it is no surprise that one of the biggest challenges is being able to reach out to customers with valuable products. What most businesses must do is post content that relates to your audience or reflects concerns that they may have. This comes down to research, timing, and planning what your business wants to share, post, or create to establish itself on the social media scene. For smaller businesses, building on a local level is just as useful by having your customers share images and pictures of their time at your business, as well as sharing a custom hashtag that brings in a greater following.
2) Organic Content Posting / Sharing
Speaking of creating a following, one of the best ways to do that is by creating content weekly. It has been said time and time again that content is king, and great organic content brings in new followers and improves search engine optimization in Google’s eyes. If any business wishes to succeed on the digital playing field, they must have a marketing plan based around organic content development. Research optimal times to post your content to increase the likelihood that customers will view it on their Facebook or Twitter feed, perhaps during their long commute or during a lunch break.
3) Staying Professional
For any business, staying professional over personal is the best strategy going forward. Not only that, if you are constantly switching between a personal and a business social media account, that adds a layer of potential mistakes to occur when not carefully managed. It is important to double and even triple check your work before posting, especially when ensuring that your content is being posted to the correct account.
When it comes down to social media etiquette, it takes a lot of time and management to keep your social media presence from hitting a brick wall. Thankfully, the nerds at TechStarters can help manage your business on social media with a team capable of creating great and professional looking content.