Social Media allows thousands of people to connect to one another, whether it be personal or for business. Many businesses have something to present to their audience’s personal feed. How can you ensure the follows, likes and retweets translate to some paying customers? This article will give you five handy tips to grow your business’ social media presence.
Have a Plan
Like every business strategy, you need to start with an initial plan. You may be tempted to just create a Twitter account and jump in. However, without a plan, you could lose sight of what you originally set out to do. Things could end up disorganized and chaotic.
Make sure to set your goals on the idea that those who view your content will eventually become patrons of your business. Keep track of your competition’s presence to learn from, but not copy what they have done to keep their audience interested. Doing so can help you determine what may or may not work well for your business. It might also be a good idea to look at businesses outside your industry. They may be able to provide some inspiration to help you move forward.
Knowing Your Audience: Determining the Right Platform
When determining which social media sites will work best for you, it is important you first know who your base target audience is. In 2018 the Pew Research Center conducted a survey of social media use across several age groups from each living generation, as well as across genders. For example, the survey found that those ages 18 to 24 make use of a variety of platforms available, although Instagram stands tends to stand out. Among the 71% in this age range, 45% are also Twitter users. The survey also makes light of subsets of the population and how they use different social media platforms.
In order to continue to target your audience, however, you will want to first understand your current customer demographic. By understanding data on current customer demographics, you can then refine your plans and goals on how to reach more people like them.
In order to publish a post to Instagram, you will require some form of picture or video. This has transcended to become a standard for most posts across many platforms. While Facebook or Twitter do not require you to create a visual to compliment your posts, Twitter’s internal data, for example, reveals that viewers are three times more likely to interact with a post that contains a visual element like a photo, video, GIF or infographic. Keep in mind however that if your content doesn’t look appealing, it won’t get nearly as much traffic and potential readers will be immediately turned off to your messages.
Quality > Quantity
It may seem overwhelming with the vast number of options available to you to market your business on social media. However, it is best to focus on the quality of your posts and platform usage rather than the quantity. Offering quality content on one or two platforms is always better than pumping out poorly done posts on every platform. Don’t forget: It is important to build a relationship with your audience as well. Constantly pitching your products and services to your audience may keep them from wanting to follow you in the future. You want your post to draw in customers and keep them coming back to see what new content you have in store. Authenticity and honesty are key to maintaining a solid customer relationship online. By focusing on one or two social platforms, you also have the opportunity to respond directly to your customers’ questions, complaints or compliments on your business. This will again help boost the online relationship you have with your audience.
Scheduling: Put it on the Calendar!
Even if you aren’t producing large amounts of content, planning and executing posts can take time. By setting up a posting schedule you can work more efficiently. Posts can be created in advance to free up more time to run other parts of your business!
Social media is a great way to spread the word about your business. Setting objectives and having a plan will help you stay organized when you create a profile. Having a clear understanding of your audience will help you understand which social media platforms you can use to maximize the number of possible views. Including attractive visuals in your posts will draw viewers in, since posts with visual elements tend to attract more viewers. However, rather than continually turning out content like a machine, keep to the motto: quality over quantity; better to have dynamic posts that are creative but only a weekly basis, for example, than to have monotonous posts that bore viewers daily. Finally, creating a schedule will ensure consistency, which is a great way to sustain an average viewer count and build a relationship with new and old customers!
Have you followed these tips and more but still find you are having trouble? Maybe you feel that creating posts isn’t your forte? At #TechStarters, we can help you get started with a profile today. We can even maintain those social media profiles for you. Our Nerds will help you improve your already existing profiles too! Call the nerds at #TechStarters today.