Your brand is the visual representation of who your business is and what you do. For any business looking to promote themselves online, they should know that the visual identity is the most important aspect. Rebranding is a strategy in which the image of a company is changed. This may include your name, logo, tagline, etc. Having a consistent logo, email campaign, or marketing materials helps promote your business. Your brand identity should set you apart and be a clear representation of your company.
The Balance explains how branding is more complex than it use to be. Not only should your logo identify your company but also be a representation of the solutions you provide. First impressions take on a whole new meaning in the digital world, where most users make judgments about a company’s credibility based on their visual appearance. Unlike large businesses, small businesses can rebrand their image in a short time period. A professional brand redesign is so effective for small businesses because it creates a powerful first impression on new clients.
Whether you have decided to start a business, or your business has been around for years, there are a few reasons why you might consider rebranding.
Reasons to Rebrand
Your Brand Has Aged:
If you realize that your brand does not fit your business’s identity anymore, it may be time to rebrand. Staying fresh while having a brand identity that fits your business can make all the difference.
Design a Brand Around Your Latest Products or Services:
A change in products or services may need the freshness of a new brand to reflect your growth.
Design Your Brand Around Your Customer’s Needs:
Your demographic may need to shift to attract the right customers to your business. In a changing marketplace, it can be difficult to attract a new audience.
Your Company Has Grown:
Your company may outgrow its original brand identity based on new services and how your business has grown. It is important to have a professional looking brand to help you expand into bigger markets.
Rebrand to Stay One Step Ahead of the Competition
It is helpful to research companies that you are in competition with. When comparing brand identities, you may see that others look more professional or match their identity better.
Making the decision to re-brand can be difficult. Think about what is and isn’t working and whether rebranding will affect your brand equity. Your brand is your identity, and it is important not to change it if it’s working for you. But if you decide that it’s time for your company to rebrand, the nerds at #TechStarters know how to help.