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Why You Need Search Engine Optimization Now More Than Ever

Most companies have developed a specific marketing plan to achieve the best results for their company. But did you know that there are still several small businesses in the U.S. who don’t even use a website?

There must be a good reason. According to business-to-business research firm Clutch, the top reason companies gave for not having a website was because it wasn’t relevant to their business, followed by a site being too costly.

To survive, and even thrive, in the business world today, your company needs a website in order to reach more people and to keep operations open 24/7. SEO (search engine optimization) can improve your rankings on search engines and improve the potential of your company.

A good way to accomplish that is with a well-structured SEO strategy. That just happens to be another of the services provided by TechStarters. TechStarters can also evaluate your current SEO program and do whatever is necessary to improve it for you. They will check the website rankings of your competitors and make changes that will put you ahead of the competition.

Among the methods used by TechStarters are improving the layout of your website, using keyword-targeted web design, adjusting its navigation and internal links, sharing your site on social networks, and making it ready for use by mobile devices. The idea is to rank as high as possible in search engine listings, mainly on Google.

What will that accomplish? A high position in a search engine listing will make a potential customer much more aware of what your company has to offer. Statistics have shown that more than 50 percent of customers click through to a company they see first in a listing.

This form of brand awareness can potentially add huge numbers to your sales. Customers are more likely to purchase from a company ranked highly by Google; a company that has the brand awareness that makes people trust them. The higher you rank on a search engine’s first page of results, the better your chances of attracting new customers.

At the same time, using SEO also helps users to navigate your website easier. The architecture of pages within the site is rearranged to make it easier for search engines and users alike to get around.

Additional visitors coming to your website are likely to send traffic to your brick-and-mortar location. A lot of customers like to do their window-shopping online but are just as happy to visit your business in person.

In short, SEO should be considered a necessary investment for your operation rather than an extra expense. So why not let TechStarters help you? They have already set up SEO for restaurants, insurance agencies, mortgage brokers, and much more.

They will use methods specific to your industry to bring a larger national audience to your website. TechStarters will improve your SEO level by linking your business to websites that are trusted by Google and that are relevant to your company, location, and target audience.