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Five Standout Features of Google Analytics to Better Your Business

Does your business rely on Google Analytics? If not, do you ever wonder where your web traffic is coming from? Do you think about your customer’s behaviors and how and when they view your website? Do you wish to take advantage of information that could ultimately drive better sales from extracted data?

Analytics may seem like an intimidating feature for those who don’t fully understand the technology. Luckily, Google has implemented their own analytics system over the course of the last several years to easily provide businesses and organizations with a clearer picture towards customers and their habits.

For those who wish to get into Google Analytics, or are just starting to get involved and want to know the best ways to utilize the software, here’re five features of Google Analytics that can improve your business and potentially bring in greater sales:

Tracking Outbound Links:

Google Analytics provides the ability to track visitors exiting your site to better grasp their behaviors so you can optimize your web pages for the best conversion and brand messaging possible. By tracking outbound links, you’ll know where exactly on your page gets the best activity, so you can plan accordingly to which links you want your visitor to view the most. For example, you can remove a low-value link on your site that can be replaced with a link to your most successful content, or to an outside site which has considerably helped your business in increasing company sales.

Tracking Popular Keywords:

There’s a good chance that your website was found by a search engine. Do you wonder what your visitors are searching for that ultimately makes them land on your page? Google Analytics provides this information to you under their ‘Traffic Sources’ feature. This enhancement can show you what visitors are exactly doing on your site from where they originated from and compile this data to conclude what trends are driving people to your page or content.

Page-Specific Metrics:

The content pages throughout your site are the bread and butter of what makes your company stand out in its web presence. Content pages are the top priority when it comes to studying the pages throughout your site. Google Analytics provides features to list your most viewed pages from top to bottom, with the time each visitor took on every page and its respecting bounce rate of exit. With being able to go back beyond six months and evaluate the behaviors of your customers, you can then determine upcoming or recurring trends you may be able to take advantage of in future planning.

Tracking Social Media:

Although still just emerging to some companies, social media, if properly utilized, can be a strong and effective tool in driving traffic to your site. Whether it be Facebook, LinkedIn, or Twitter, you can steer your visitors to your site via the way of a social media channel. Google Analytics makes it possible to track the number of users clicking on specific links that allow the visitor to ultimately reach your site.

IP Exclusion (Filter Yourself Out from Becoming a Visitor!)

With Google Analytics you can also filter your own IP address out from your analytics results so you don’t alter or affect the real data of all your incoming visitors. Editing and testing a website takes lots of time and testing; don’t include the 50+ occasions you’ve looked at your website as part of the statistic. A nice little feature but also quite essential to your analytics arsenal.

In summary, Google Analytics has all the tools you’ll need to forecast and determine future decisions based on user-friendly functions such as easy-to-read data and graphic displays of charts. With all of these mentioned features and even more, you can get involved with analytics to greater implement a higher standard of quality for your business. Sure, there are many analytic software components out on the market today, but if you and your business are just looking to get in-the-know of analytics for your site, then Google Analytics might be the way to go.