There’s a good chance that your small business can highly benefit from hosting a blog, which can discuss and showcase all your products and services. But there are plenty of entrepreneur’s out there that feel blogging for their business is a complete waste of time. If done right, a blog for your small business can be an easy, inexpensive method to increase your inbound marketing efforts, drive traffic to your site, and attract more customers overall.
Here are the 3 biggest benefits as to why you should invest the time into creating and curating a blog tailored for your small business:
1. Greatly increase your search engine optimization (SEO):
Search engines like Google and Yahoo thrive on new, fresh content that they find. Your new or most recent blog posts will give new life to these search engines. Also, if you blog consistently, you give search engines new content to index and therefore create opportunities to plug in those all-important keywords to eventually increase your visibility in search results.
2. Improve your relationships with both possible and current customers:
Your blog can allow you to connect with your site visitors much more easily. By improving relationships with your customers, you can ask your readers questions at the end of your blog posts to get the conversation moving, or perhaps allow comments and general feedback. By reviewing and responding to these allowed comments, you can generate a rapport with your audience, solidify trust and gain valuable insight into what your customers are ideally looking for in your business.
3. Grow and establish your small business as an industry leader:
Regardless of how small or large your business is, you can establish trust and clout within your industry by providing valuable, expert information in your blog posts. Over the course of time you spend writing for your blog, you can potentially become a “go to” resource for insightful, informative content which can ultimately lead to higher customer conversion rates. Establishing yourself this way is especially crucial for those small businesses trying to gain credibility to battle with the larger companies.
From a practical point-of-view, blogging in today’s social media-driven society is almost essential. With minimum effort and expense, you can build credibility at a much faster rate, while improving your business’s chances of being found in search engines. Blogging is an amazing tool and excellent feature no business owner should throw to the side.