Where and How to Get Started.
For a new business, the idea of creating a logo that will serve to identify your company for years to come is a daunting task. Logos have a powerful effect on consumers. Having an unappealing logo can cause potential clients and customers to look away. They could presume that a business is not credible, even if that is not remotely the case. Whether you are designing one yourself or looking to have one designed, there are a few things to think about. Here are three key aspects that you should consider when strumming up that amazing logo.
Set the Mood.
Depending on the industry, a logo helps to convey your company’s identity. Industries that revolve around the arts may have a more whimsical vibe. On the other hand, a medical clinic or law firm may use a simpler design. For example, one with a striking font and color that can easily be identified.
Font style and color are two key and crucial elements that will help to set the overall tone of your business. These two elements of a logo create a certain emotion that a consumer may feel.
Sketch, sketch, sketch!
If you are the designer, you might get excited about the prospect of churning a variety of potential logos for your clients and dive right into fleshing out every idea you have. While that’s commendable, it can quickly become daunting, and evolve into a major time-killer. The first thing you want to do is get those ideas out of your head as QUICKLY as possible. Therefore, sketching is so vital when creating a logo. By coming up with various rough concepts, you now have visual aid to help you determine what could work, might work, or probably won’t work.
Every company wants to be original and have that one stellar logo that anyone can glance at and immediately recognize. An impressive logo can also improve your chances of being noticed and trusted by potential clients and customers. While we do not condone plagiarism of logos, analyzing some from other businesses within your industry can help. It is always good to have inspiration when designing. This will allow you to see if there any patterns and overall vibes that a business may portray. Ultimately, this will give you an edge in coming up with an original design to set your business apart from the rest.
At the end of the day, we realize that designing a logo is a pretty huge deal, that’s why the nerds at #TechStarters are here to help guide you and your business to a new logo.