As one of the most popular social media platforms online, Instagram is a mobile application that allows users to share and upload pictures and videos via their smartphone. One of the most notable pieces of information from Hootsuite is that users love telling stories with Instagram. Since the platform focuses primarily on visual content, Instagram is a far more accessible social media platform for personalized content for businesses to be a part of. Today, the nerds at TechStarters will go over the benefits of having an Instagram account for your business.
Launched in 2010, Instagram allows users to upload a photo from either their phone or from their desktop and share it with everyone or between a select group privately. For most users, it is a great way to share their daily experiences, product purchases and promote certain locations and clothing. Instagram ‘stories’ is a new feature that allows users to compile a montage of photos and videos into a single story for other users to view for a duration of 24 hours, after which the story then expires and is deleted. However, notable stories can be posted permanently to a business’s profile, especially if the story showcases your business and what it represents. Snapchat, another mobile photo-sharing app, is also able to create stories, however since Instagram features Facebook business integration, it offers plenty of businesses the opportunity to promote their products through multiple channels by using Instagram alone. Instagram is simply business friendly, and it even states this on Instagram’s business page.
Currently, there are over 25 million active users worldwide, which makes Instagram one of the most- used mobile apps online, alongside Facebook and YouTube. For a business, integrating Instagram into their business platform can allow easy sharing of their latest products and establish a connection with their userbase. The ‘stories’ feature provides a great platform for news updates and success stories at business events and can also be used to summarize what your business is all about. When it comes down to managing your businesses through Instagram, posting consistent and quality content while connecting with users can quickly become overwhelming, thus we recommend recruiting a qualified team to help handle the weight of your business’ social representation.