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Impact of a Business’ Online Presence

Impact of a Business’ Online Presence

Today in 2019, individuals rely on the internet to get all of the information that they need. This can be anything from clothing, food, repairs, and more. Since people are very reliant on the internet, it is important for you as a business owner to take advantage of having an online presence. This blog will discuss what factors are used to gain an online presence, and how the impact will affect your business.

Achieving an Online Presence with a Website

As stated before, your online presence is an important factor for your business’ growth. In today’s time, a website is now one of the first impressions that your business makes on a new or potential client. A website helps achieve your brand’s reputation as well as gaining more traffic to your business. Without a website or not having a good website, it is very difficult for your business to grow. Here at #TechStarters, we are here to help develop and redesign a website for your business!

Internet Marketing

Most individuals today in 2019 are relying on search engines to discover the information they need. As a business owner, you should take advantage of Internet Marketing. The two common mediums for internet marketing are Search Engine Optimization (SEO) and Pay-Per-Click (PPC).  They both use keywords that describe your business’ niche, products, and services. Utilizing SEO and PPC helps your business’ website rank higher on a search engine platform such as Google, Yahoo, and Bing.

Search Engine Optimization

Search Engine Optimization is an important investment that your business must make. SEO helps create website traffic organically. This means that over time when an individual uses a specific keyword to make a search, your business will be ranked higher than your competitors. Therefore, with your business ranked higher, you will have gained more website traffic. Using keywords that describe your business and using phrases that people will type naturally will help gain the website traffic you need. Even though SEO does take time, the results and outcome will be worth it.


Like SEO, PPC also uses keywords that describe a business’ niche, product, or services. There is one big difference between them. With PPC, to be positioned on one of the first search results, the advertiser will pay for the keywords that are used. The results are shown much faster than SEO. When your website’s link is clicked, advertisers will pay a fee.


Having an online presence is a must for your business. Since more and more individuals are relying on the internet, whether it be on their computers or mobile devices, they will be able to see your business’ website. A website is a great first impression, so it is best to always keep it up to date. For internet marketing, using the right keywords that relate to your business, whether you are utilizing SEO, PPC, or both, your online presence will be made! The impact of having an online presence is gaining more website traffic. The more people who go to your business’ website, the more opportunities will be given. This will help your business gain more leads and eventually will create tremendous growth. #TechStarters has a team of nerds who are highly skilled in websites, Search Engine Optimization, and Pay-Per-Click. Call a nerd today to get started!