Banned from Google? Here’s what you can try.
So let’s say you didn’t take our advice on how not to get banned from Google and the worst case scenario happened: you did get banned. Now what? Well, this isn’t necessarily game over for your business, but there are only a few places to go from here. Hopefully you’ll never have to use this information, but in the off chance something goes horribly wrong, we’re here to help.
It should be obvious by now that SEO is one of the most powerful marketing tools that one can use, but when your SEO efforts go wrong, it can be a death sentence for a company’s ability to establish an online presence. For most business owners, the worst possible thing that could happen to their SEO efforts is to have it result in a ban from Google’s search page results.
When your page is banned from Google, it no longer will show up on search results. This ban also includes your Google Plus page that’s devoted to your company, as well as any images associated with the site. Other search engines may also remove it because it will be considered a low quality or low reputation link. In other words, a ban from Google will almost unilaterally force your site, and business, into internet obscurity.
While getting banned from Google is obviously pretty devastating news, there is hope. There is a good possibility that you may be able to reverse Google’s banhammer decision if you know how to go about it. Here’s a quick step by step guide to damage control with Google.
- The first thing that you need to find out whether or not Google actually penalized you. A good way to find this out is to look at both your traffic and rankings. If it’s a traffic drop, it’s not Google. However, if it’s a rankings drop, then it’s Google. You can also check by using Google’s Webmaster Tools.
- If this is your first time being banned, make sure to note this in any conversations going foward. Google may give you the benefit of a doubt for a first time offense.
- Next, you will need to figure out why you’ve been banned from the results page, or even just had your result ranking dropped. Even though you may have been banned, different transgressions still have different punishments. Chances are that you might already have an idea why you’ve been banned – especially if this isn’t the first time it’s happened. Google’s Webmaster Guidelines covers what qualifies for a ban. Also, review our guide on Google ban avoidance.
- Submit a reinclusion request to Google. Explain why you should be given the benefit of a doubt. Tell them everything, and don’t try to falsify information. Being caught in a lie actually will more likely cause you to stay banned.
- You may need to work on a plan to use better, more user-friendly SEO tactics if you’ve been banned for that reason. Using the same ones that got you in this mess will only result in a permanent ban.
- If the above steps don’t work, you may need to switch domain names since Google will not allow you back in anytime soon with your current one. At this point, you should consider making an entirely new website as well.
Getting banned from Google can be a very expensive problem that you will need to overcome. Most of the time, you will be able to get reincluded if it’s your first offense. That being said, there’s no guarantee that being re-included will happen, and the chances of getting added back into the index shrink with every transgression you make. So, it’s very important to learn from your mistakes. While you may have gotten a pass from Google this time, it doesn’t mean that it will happen the second time around. The best way to stay in the clear is to avoid problems in the first place. Don’t employ shady SEO tactics or anything else that could get your site and business in trouble with the biggest name on the internet.