Google Analytics and Google Search Console are both very helpful tools for any website. They both give valuable data for anyone who wants to see the web traffic of a website. These two tools have different qualities of how they look at the data. One looks at what happens before a user reaches your site, whereas the other analyzes what happens after they arrive on your site. This can be very beneficial for many businesses who want to keep track of the activity of their visitors. They are very good tools if a business wants to be on top of their SEO as well. Here at #TechStarters, we specialize in keeping track of activity on many websites through Google Analytics and Google Search Console.
Google Analytics is a free tool that shows how visitors view a website. It looks at what happens before a user reaches your site. Some things it allows you to see are an overview of users, sessions, bounce rate and session duration. The users’ tool allows you to see how many visitors came to your website in the past seven days. Sessions allow you to see how many interactions a visitor makes with your website. The bounce rate shows how many visitors hit the back button or closed your website without performing a single interaction. Session duration is the average time a visitor spends on your website.
Google Search Console is another free tool that helps monitor a website’s performance. It analyzes what happens after they arrive on your site. For example, it shows how many total clicks, how many pages with errors, total impressions, the average CTR and the average position. Total clicks are the count of clicks from a Google search results page that landed the user on your property. Total impressions are the number of links to your site a user saw on Google search results. CTR stands for click-through-rate which is the click count divided by the impression count. The average position is the position of the topmost result from your site.
In conclusion, Google Analytics and Google Search Console can be beneficial for any business website. Call a nerd today to find out more about these two tools and how they can be beneficial for your business’ website.