Facebook is a great way to boost your online presence, but savvy marketers have figured out a way to game the system.
Facebook is one of the most popular social media platforms in the world, and it also happens to be one of the few platforms that actively supports merchants selling and promoting goods on the site. Having an active Facebook campaign is a major component to any SEO practice, but the fact is, there’s always going to be a right way and wrong way to go about it.
The right way to go about having a good Facebook page is to utilize their advertising services and by sending out quality content that people will want to like and share. It’s important to be straightforward about what you’re offering, what you’re promoting, and who you are as a company, because Facebook may be the first place a person will go for more information about you. Being active on Facebook is important, yes, as is being courteous to potential clients, make your content worthwhile, and don’t spam the news feed’s of your followers with too many posts or you may drive them away. Basically, as long as you use common sense and make sure that things are not done in a deceiving or offensive manner, you’ll be good to go with Facebook.
If you think about it, it’s actually pretty hard to get banned from Facebook.
But, of course, there is also a wrong way to go about utilizing Facebook, and marketers find ways to perform operations that are so unclear and underhanded that any competent social media platform will flag them. Facebook is no exception to this rule. Many affiliate marketers have come up with the bright idea of “like farming,” also known as posting items that are created to get as many likes as possible as a way to profit. Sometimes, “like farmers” use likes as a “bait and switch” method to get people to buy knockoff products from them. More frequently, “like farmers” will cause a page get liked by a certain number of people, and then proceed to sell said page to someone who may find another use for it.
What makes like farming so insidious is that many farmers may pose as a company that they aren’t associated with. Additionally, they may appear to be doing something to better the lives of others, when in fact their motives are entirely selfish. Instead of being honest, “like farmers” will do everything possible to make a profit – potentially at the cost of the people who ‘like’ their page. In reality, all they are looking for are gullible people who will like, share, and buy into their scam.
This social media turn on a classic bait-and-switch scheme is effective in the short term, but quickly backfires on the content creators once people realize what’s happening. When users begin to become aware of the scam, they quickly turn their back on the person, the products they’re peddling, and the Facebook page in question. In fact, it’s often the people who recognize the “like farming” tactics that first report the pages to Facebook.
Facebook obviously doesn’t condone or support like farming, primarily because of how dishonest it is. People who are caught repeatedly like farming often get their accounts frozen or banned by Facebook. So, while it may be very tempting to like farm for your product, it’s for the best that you don’t. It might lead to a ban you really don’t want to deal with.