It is unsurprising to see that a company like Facebook integrate video in their social network. Since 2015, Facebook has integrated their own video player to allow users to upload their own videos the same way you would post a photo on your Facebook page. The question is what can that do for your business? The answer is, a lot if you use it the right way.
To be clear, this is not the same as uploading your own videos onto YouTube for the world to see, it is about producing video content for people to see on Facebook. From an SEO point of view, it can seem a bit risky to bring awareness from search engines like google since social media networks do not draw in search links for larger businesses. On the contrary, having things from Gifs (Repeating images) to videos on the loop can really bring life to your Facebook page, and even bring in more visitors.
Which brings us to the point of this article, having videos for your Facebook business page can help drive views for your business. There are plenty of options at your deposal and it integrates well for watching on mobile devices. More and more users prefer to have access to their content over the phone, so make sure that is your focus when producing video content.
Videos on Facebook are presented much differently compared to seeing a video on YouTube. For instance, over 85% of all Facebook users watch videos without sound, meaning they are looking at the video to have subtitles and have to explain their content. Facebook videos also have a short run time, of at the lowest is three seconds long, as a way of convincing users and allowing them to view in quickly and get the message quicker.
Additionally, you can implement video into just about anywhere on your Facebook business page. Recently, Facebook has implemented their video player to appear in the header of any user’s timeline. For your business, this can be used to show off either your latest video or even an introduction video about your business. You can learn more about how to set up your first Facebook video by clicking the link here, but try to experiment whenever you can, as some of the most interesting videos catch the eye of the consumer by being the most forward.