Landing on the first page of a search engine results page (SERP) is the most prestigious and competitive application of SEO. Search engine optimization seeks to help you become the best at what you do or what your website is doing. Your page, however, is only doing half of the work. Off-page SEO takes place before a user lands anywhere on your site. When a user hangs on a results page and ponders which is worth opening first and which is being opened in another tab, this decision-making process is where your off-page strategy needs to shine.
