Publicity is vital for getting more customers to your business, but can negative press lead to more business? We often hear that there is no such thing as bad publicity – and we often hear that statement hotly debated. A major PR scandal, such as the one that got AT&T’s new $100 million lawsuits alleging … Read moreCan Bad Publicity Lead To Good PR?
Need more engagement from your fans on social media? Here are some tips from the experts. Social media is an important key to engaging customers, getting a better SEO rank, and also improving your company’s overall image. It’s why many people choose to hire a social media guru to help get their name out into … Read more5 Ways To Boost Your Social Media Response
Trying to market your business online? You should know what astroturfing is and its legality. If you are involved in a business or social progress movement, you’ve probably heard of the term “grassroots movement”. If not, it’s a group of people who felt like a cause (or a product) was so good that they promoted it without … Read moreKeep Off The Grass! Astroturfing 101
Yelp reviews can either boost the reputation of your company or potentially damage your image and drive away business. We’ll show you how to deal with Yelp reviews, both good and bad. Yelp is the new mafia of business reviews, and having a bad rep on Yelp can end up burying your business, potentially cripple your … Read moreHow to Deal with Bad Yelp Reviews
Managing your social media doesn’t have to be a PR nightmare Many people have joked that if there was a ‘dislike’ button on Facebook, they’d use it. When a company makes the awful mistake of saying the wrong thing to a client on social media, it doesn’t take too long for people to catch it, share … Read morePR Nightmares: How NOT to Use Social Media