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Why Social Media Management Matters

Social media management is the process of managing your presence online across different platforms. These platforms can include Facebook, Instagram, Twitter, and LinkedIn. In 2018, it has become crucial for businesses to have a presence online. Managing social media is not only about regularly posting updates and content. This involves looking for innovative ways to … Read moreWhy Social Media Management Matters

The Impact of Technology in Marketing

Introduction Today in 2018, most people have access to the internet and technology, and has impacted our daily lives. There are lots of people who have smartphones, tablets, laptops, desktop computers, and much more. Technology is a shift that is constantly changing and will never go back to what it once was years ago. Do … Read moreThe Impact of Technology in Marketing

The Power of Social Media – How it Improves Small Businesses

The other day while researching statistics on social media, I stumbled across an interesting article. It was an educational site with an article titled, “Everyday English: Social media and the internet”. The website talks about how we use the verb ‘connect’ when we use the internet. While the lesson talks about how the word connect … Read moreThe Power of Social Media – How it Improves Small Businesses

Designing a Website in 2018: Website Design Stepping Stones for Businesses

Once, I saw an advertisement claiming that I could build a website in under an hour. No sweat. I could just upload my photos, choose my colors, and add my logo. Boom! My website would be absolutely perfect, and I would immediately get customers calling my business. What the commercial fails to tell you is … Read moreDesigning a Website in 2018: Website Design Stepping Stones for Businesses

Instagram and the Art of Image Posting

As one of the most popular social media platforms online, Instagram is a mobile application that allows users to share and upload pictures and videos via their smartphone. One of the most notable pieces of information from Hootsuite is that users love telling stories with Instagram. Since the platform focuses primarily on visual content, Instagram … Read moreInstagram and the Art of Image Posting