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Brand Loyalty and Digital Media

For any business, marketing is important since it is the action of selling and promoting a product and/or service. In recent years, technology has helped tremendously by making it easier for businesses to promote themselves. This is not only for large businesses or corporations, but also for smaller businesses as well. With marketing and the … Read moreBrand Loyalty and Digital Media

Brand Awareness for All Businesses

Today in 2018, it is easier for individuals to search for information about businesses. Technology has helped tremendously with that. This is true for social media, search engines, and many other platforms. There are some businesses, no matter how large or small, that leave a greater impression on an individual than others do. This can … Read moreBrand Awareness for All Businesses

Why Social Media Management Matters

Social media management is the process of managing your presence online across different platforms. These platforms can include Facebook, Instagram, Twitter, and LinkedIn. In 2018, it has become crucial for businesses to have a presence online. Managing social media is not only about regularly posting updates and content. This involves looking for innovative ways to … Read moreWhy Social Media Management Matters

The Impact of Technology in Marketing

Introduction Today in 2018, most people have access to the internet and technology, and has impacted our daily lives. There are lots of people who have smartphones, tablets, laptops, desktop computers, and much more. Technology is a shift that is constantly changing and will never go back to what it once was years ago. Do … Read moreThe Impact of Technology in Marketing

The Power of Social Media – How it Improves Small Businesses

The other day while researching statistics on social media, I stumbled across an interesting article. It was an educational site with an article titled, “Everyday English: Social media and the internet”. The website talks about how we use the verb ‘connect’ when we use the internet. While the lesson talks about how the word connect … Read moreThe Power of Social Media – How it Improves Small Businesses