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The Difference Between SEO and PPC

SEO and PPC  SEO and PPC have different qualities that are beneficial for different businesses. SEO’s results are lower in cost compared to paid advertising(AdWords and PPC). It may be the best choice to choose both of these because they work best when integrated and strategically aligned. This blog post will talk about the difference … Read more

Why Sites Gradually Lose Rankings

Gradually Lose Rankings

One might blame a site that gradually loses rankings and web traffic for several reasons. One cause could be due to backlinks and auto-generated content. However, in a Webmaster Hangout on February 21st, 2020, Google’s John Mueller helps to explain why a website might be having a gradual decline in traffic. He states: “I don’t … Read more

White Hat and Black Hat: SEO

White hat and Black Hat

The terms, White Hat and Black Hat, comes from the old spaghetti westerns, where the bad guy wears a black hat, and the good guy wears a white hat. Utilizing this technique helped the audience determine who the protagonist and antagonist were. However, in SEO, the types of “hats” are neither good nor are they … Read more

Google Analytics vs. Google Search Console

Google Analytics and Google Search Console are both very helpful tools for any website. They both give valuable data for anyone who wants to see the web traffic of a website. These two tools have different qualities of how they look at the data. One looks at what happens before a user reaches your site, … Read more