Images are an essential part of any good branding effort. We run down the importance of images in today’s visual heavy web, and what it can do for your business.
Image matters. It’s why Kim Kardashian works so hard to resemble a pool float. It’s why fashion designers are capable of charging thousands of dollars for a single pair of shoes. Images matter, too. Everyone’s seen the impact of a viral photo or video – and what happens to a company that doesn’t invest too much money on looking good. No matter how you look at it, humans are innately visual creatures.
Video and images have become a core part of any proper SEO plan. It’s common knowledge among SEO pros that having images will boost your status with search engines. Google has begun to reward those who have video content on YouTube related to their site, and it’s also been rewarding people who post (and tag) pictures on their sites. So, how do you get the most out of your visual site work?
- High quality images are a must. If an image is grainier than polenta, it’s probably not going to fly with people who are looking at your site. Who wants to look at or share a low quality image, anyway?
- Don’t be afraid to cross-share cool videos and graphics, or provide a link to your site near graphics that you placed on your social media. Sharing helps build traffic! There’s nothing wrong with using graphics to get people to visit your site. If you go a step further and create infographics with a link at the bottom, you might also get a number of visitors to your site when others choose to share your content online.
- Keep it professional. Do you really think that putting a graphic of Homer Simpson dancing in his underwear on your page is a good idea? If so, you may need to re-evaluate your idea of a professional-looking website.
- If your video or your site doesn’t look good, it will get less traffic. This is just a fact of life. People don’t want to look at eyesores. Make sure your page doesn’t fit that description, and make sure your videos and images are up to snuff. Attractive, colorful artwork that isn’t too cliche tends to work better – especially when it comes to getting shares and backlinks.
- Tag, tag, tag. Make sure to use tags when you post images, and make an effort to name them something that has to do with the topic of your site. It helps crawlers pick things up more easily.
- Know when it’s overkill. A site with too many animated gifs, or a site with too much video, background images and other visual clutter is not appealing. It also could make your site load slowly, which is a major turn-off for most users. Either way, it is possible to have too much of a good thing. If you think it’s too much, it’s probably too much.
- Slide shows are a good thing for SEO. Slide shows, like the ones you see on viral sites, are often done because it boosts traffic and helps you measure human interest. It also prevents the possibility of visual overkill.
The bottom line is that any decently created visuals that you add to your site will likely improve your SEO work. Isn’t it time you added some pretty pictures to your main page?