SEO as we knowing it is changing. Learn what you have to do to keep up to date.
Not too long ago, having a search engine optimized website meant that it was going to be a page that was literally crammed with keywords and long string search terms. In many cases, the “optimized” pages used to be geared more towards search engine crawlers rather than people. The text often sounded strange, choppy, or at times, barely readable.
Unsurprisingly, Google’s engineers were getting pretty ticked about seeing so many barely comprehensible pages hit their front page search results. After all, it is in Google’s best interest to have the best content float to the top of their site – and the content that was getting those positions often were not the best. As a result many poor sites hitting the top spot, Google rearranged its algorithm to focus on more human factors, and to make the content that gets the best search result rankings more human-friendly.
This trend is not about to change, by the way. Google has made it clear in press releases that it will continue to tweak its algorithm in order to cater to readers instead of crawlers. So, while keywords will still matter to a point, quality content will continue to be king. If you want to include content on your site, you better make sure that it’s content that you would want to read. Here are some tips for newbies.
- Google will likely begin to emphasize the power of images in its search algorithms. Let’s just be real here. People like looking at pictures. Google already uses picture tags to boost search engine rankings. This trend is most likely going to continue, because pictures are very people-friendly.
- The written content that you see will quite likely rely less on keywords and more on social media for its search rank power. Multiple shares obviously mean that a certain article is of high quality. Blogs with more active social media will more likely see higher rankings than those without. Either way, the content still has to be readable in the language that it’s written in.
- Google doesn’t like keyword cramming anymore. If you keep repeating the same words over and over and over again as a way to get a better ranking, you’re probably going to see your outdated plan backfire in a glorious way. Nowadays, when Google detects keyword stuffing, it bans a site.
- Oh, and while you’re at it, make sure your content is original. Seriously, you don’t what to take that risk. That also gets you banned.
The bottom line is that SEO now focuses on humanity. If you as a human being wouldn’t want to read your site, then chances are that it’s not going to mesh with Google’s algorithm now or later on. Use a little common sense, and create a website that you would want to visit. More often than not, that’s one of the most effective ways to keep your site search engine friendly.