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Why Sites Gradually Lose Rankings

Gradually Lose Rankings

One might blame a site that gradually loses rankings and web traffic for several reasons. One cause could be due to backlinks and auto-generated content. However, in a Webmaster Hangout on February 21st, 2020, Google’s John Mueller helps to explain why a website might be having a gradual decline in traffic. He states: “I don’t … Read more

White Hat and Black Hat: SEO

White hat and Black Hat

The terms, White Hat and Black Hat, comes from the old spaghetti westerns, where the bad guy wears a black hat, and the good guy wears a white hat. Utilizing this technique helped the audience determine who the protagonist and antagonist were. However, in SEO, the types of “hats” are neither good nor are they … Read more

The Decline of Flash in Chrome


Installed with Google Chrome, Flash is a plugin that allows you to hear and see any audio and video on the browser. However, the only time you can experience the content is if it runs with this software. It comes built-in with Chrome where you do not have to install a separate plugin. Over the … Read more

Google Analytics vs. Google Search Console

Google Analytics and Google Search Console are both very helpful tools for any website. They both give valuable data for anyone who wants to see the web traffic of a website. These two tools have different qualities of how they look at the data. One looks at what happens before a user reaches your site, … Read more

How the Languages of HTML and CSS Work

The two languages of HTML and CSS are different but go hand in hand. They are two of the most important coding languages. HTML and CSS are very important to each other to make a website work correctly. A website will look very simple and not have a good design if it does not have … Read more