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Color Theory

Color Theory

How effective is color theory to a person’s mind? An experiment was made in 1978 by Alexander Schauus to prove that color can cause emotional and hormonal changes. He discovered that a particular shade of pink had a most profound effect. He labeled it “P-618”. To further prove his theory, in 1979, Schauss convinced the … Read more

Database: Do You Need One?

Database

What Do Databases Do? Having good organization for a business is a no brainer. Lost, overlooked, and forgotten information can happen easily in a company. Using products such as Microsoft Office or the Cloud can help your company’s organization. Similarly in this age of tech, that means getting a database, and the right ones. Created … Read more

The Difference Between SEO and PPC

SEO and PPC  SEO and PPC have different qualities that are beneficial for different businesses. SEO’s results are lower in cost compared to paid advertising(AdWords and PPC). It may be the best choice to choose both of these because they work best when integrated and strategically aligned. This blog post will talk about the difference … Read more

What is Off-Page SEO really doing for you?

Landing on the first page of a search engine results page (SERP) is the most prestigious and competitive application of SEO. Search engine optimization seeks to help you become the best at what you do or what your website is doing. Your page, however, is only doing half of the work. Off-page SEO takes place before a user lands anywhere on your site. When a user hangs on a results page and ponders which is worth opening first and which is being opened in another tab, this decision-making process is where your off-page strategy needs to shine.

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