If you happen to place yourself within a category along with so many other small business owners, such as being a content creator, a marketer, an accountant, customer service and so on, there are some fantastic tools out there that can simplify the multiple roles you end up acquiring. Even if your responsibilities are just running the company website or enhancing it, below are four highly beneficial tools to assist you and your small business.
1. Moz Local.
For local visibility, Moz Local offers both free and paid tools to help your small business with obtaining the insight needed to become more visible in search results, regardless of company size. Moz Local’s “Check Listing” feature allows you to check your listings on search engines like Bing, Google, or any other popular search engine. Moz Local then allows you to see any inconsistencies or missing information for each of the search engines you wish to check on. From there you can implement your own corrections or have Moz Local enhance your presence for you, for a small fee.
2. Screaming Frog.
For search engine optimization, Screaming Frog offers a free or paid version of their SEO Spider Tool, which grants you the ability to crawl through your site’s URLs to find broken links and analyze page titles and meta data for the right length, and for any missing tags. This feedback is a great way to assist you in troubleshooting weak areas on your company’s website.
3. Portent’s Content Idea Generator.
For content creation in particular, Portent’s Content Idea Generator helps you assemble attention-grabbing titles and ignite ideas for new content. You can enter keywords into the system and submit all your interested mentioned keywords, and the idea generator produces a potential title for you. Although some results might be mixed, it all depends on the user input.
4. Keyword Tool.
For keyword research, Keyword Tool is a highly effective application to help you with keywords for your site. Keyword Tool reveals results based on what the public are entering into a search engine’s search box. This information can be incredibly valuable for optimizing your company’s website or even its blog content. It’s critically important to keep up with the latest trends and keywords which people are searching for, especially if they’re looking specifically for your type of business.
There are so many tools out there today to help your website and business that it may be dizzying. But at a minimum, these are four great applications that you should at least take a glance at.