Twitter turned 10 years old on March 21, 2016. Back in the day in 2006, a gentleman named Jack Dorsey sent out the company’s first tweet. It wasn’t deep, he wrote; “just setting up my twitter”.
Dorsey became the organization’s first CEO ten years ago. Today Twitter has over 320 active monthly users. Are you one of them?
Twitter is generally known for its high-level celebrities like Ashton Kutcher, Lady Gaga, and Katy Perry. It is not limited to the rich and famous by any means. And Twitter reportedly has never earned a profit. But could Twitter be beneficial to your business? We’ll give you 7 reasons that it just might.
1.) Keep on top of your industry, and use what you learn.
Twitter gives you access to what’s going on in your business anywhere around the world. You can add to an ongoing conversation to make yourself known, or you can follow any new direction your industry might be taking. What you learn may be integral to your company’s bottom line, and you can use your knowledge immediately.
2.) You can improve your customer service.
As long as you’re monitoring Twitter, you can also listen to people who have support issues in real time. Twitter allows you to listen to a customer’s issues, and provide a quicker response. Paying attention to your customers will get you noticed, and improve your brand’s reputation.
3.) Host Twitter chats.
Your business can connect with more people if you host chats on Twitter. You can take questions for a certain period and increase your customer base. You can choose a topic to speak about in your business, and quickly build yourself as an expert in your field.
4.) Get invited to other chats with more experts.
Now that you have shared your business knowledge with others and look like a big deal, keep the momentum going by entering chats with other experts. You can meet other authorities in your field by following them and interacting in their chats or conversations. You’re likely to have the same issues in common.
5.) Use Follow, Retweet and Favorites carefully.
It’s best to follow the leaders in your industry first before you get involved in their conversations. You can learn how other competitors operate online first and see how potential clients respond.
Also, when you retweet material, you are going to look like you stand for that tweet as much as the original writer. Make sure the tweet is beneficial to your own company, and don’t retweet too often so people understand you have your own ideas. And you might want to keep favoriting of tweets to a minimum because a lot becomes controversial in a hurry nowadays.
6) Coordinate Twitter with followers you already have.
If you have an extensive email list, give those people the same messages you pass along to your Twitter followers. If you have updates on new products for your business, you can make sure everybody knows about it. You can remind your email subscribers to follow you on Twitter, and you can provide a link on Twitter for your followers to join your email list.
7.) Keep tweeting.
You want to keep posting regular tweets so potential clients will know you’re still interested in the business. Your business wants to look as active and thriving as possible.
These days Twitter has not been thriving, and has been slowing in growth. The company brought back Dorsey as its CEO in October of last year. And according to CNN Money, Twitter has lost $2 billion since 2011.
That doesn’t mean it has to be that way for your company. If you include Twitter into your marketing plans, you may find revenue in places you’ve never seen before. Besides, until further notice, the registration price (free) fits in with any company budget.